Pitch demo
DC Racing Parts
Ecommerce concept for an MX/ATV parts shop — catalog by category and brand, persistent cart, WhatsApp checkout, and a race calendar where riders pre-order online and pick up at the event stand.
Context
An MX/ATV parts shop in Tucumán sells most of its gear at races — the owner drives to events and runs a stand. An online catalog alone wouldn't change his business; the store had to connect to where sales actually happen.
The insight
The shop's real channel is the race calendar. So the concept wasn't just an ecommerce — it has a races section listing every event where the stand will be, and riders can pre-order online and pick 'Retiro en la carrera' at checkout instead of paying shipping. Order ahead, grab it at the track.
What it shows
Full catalog by category and brand, product detail pages, a persistent cart, sale sorting by discount, order tracking, and WhatsApp checkout — no backend needed, the order goes straight to the owner's phone. Built as a pitch demo to show the owner what software could do for his business.